The Second Phase Indian Csr ( 1914-1960 ) - 1363 Words

In the second phase Indian CSR (1914-1960) was dominated by the country’s struggle for freedom and Gandhi’s theory of trusteeship influenced it fundamentally. The aim of which was consolidation and amplification of social development. During the whole period of struggle for freedom, Indian businesses proactively engaged in the process of reformation. Not only did firms see the country’s economic development as a protest against colonial rule, they also participated in its institutional and social development (India Partnership Forum 2002, 11). The vision of a free and modern India stimulated the involvement of corporate sector. Gandhi introduced the notion of trusteeship in order to make firms the temples of modern India: businesses†¦show more content†¦The 1960s have been described as an â€Å"era of command and control†, because strict legal regulations determined the activities of the private sector (Arora 2004, 8). High taxes were introduced; a license and quota system came into existence. These changes imposed difficult restrictions on the private sector and indirectly contributed towards corporate malpractices. Consequently, corporate governance, labor and environmental issues became political agendas and were picked up as the subjects of legislation. Furthermore, state authorities established PSUs with the intention of guaranteeing the appropriate distribution of wealth to the needy (Arora, 2004). However, the extent of materialization of the assumption that the public sector can deal with developmental challenges effectively, is very limited. Consequently, the need for the involvement of private sector in socio-economic development was unavoidable and the expectations rose high. An initial and cautious attempt at reconciliation was made by Indian academics, politicians and businessmen at a national workshop on CSR in 1965 (Mohan 2001). According to this agenda, businesses were to play their part as respectable corporate citizens, and the call went out for regular stakeholder dialogues, social accountability and transparency (Mohan, 2001). The fourth phase: CSR at the interface between philanthropic and Business approaches In the fourth and last phase (1980 to the present)Show MoreRelatedMarketing Management130471 Words   |  522 Pagesstructure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, American Marketing Association (AMA) defines marketing as â€Å"MarketingRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesmeasurement and evaluation have been associated with a wide variety of issues. Frequently, discussions of the topic have addressed more general concerns with organizational management and competitiveness in the context of contemporary preoccupations. In the 1960s, the growth of conglomerates went hand in hand with an extensive discussion of misunderstandings of the role of divisionalized performance measurement (e.g. Ma uriel and Anthony 1966) and, especially, the diYculties of measuring executive performanceRead MoreProject Mgmt296381 Words   |  1186 PagesCompeting in the 21st Century, First Edition Benton, Purchasing and Supply Chain Management, Second Edition Bowersox, Closs, and Cooper, Supply Chain Logistics Management, Third Edition Brown and Hyer, Managing Projects: A Team-Based Approach, First Edition Burt, Petcavage, and Pinkerton, Supply Management, Eighth Edition Cachon and Terwiesch, Matching Supply with Demand: An Introduction to Operations Management, Second Edition Finch, Interactive Models for Operations and Supply Chain Management, First EditionRead MoreA Comprehensive Analysis of Hyatt Hotels Corporation and How It Relates to Competition Within the Hotel Industry27390 Words   |  110 PagesMarketing has moved through a number of phases over time and is now entering a new era where companies no longer own their brands anymore, the consumer owns the brand, and the consumer dec ides whether companies are communicating correctly or not. The technological channels through which operators communicate their brand to consumers are also changing. Aleck Schleider(2012), Vice President of Media Strategy and Services, said that networking will be the second most popular online activity by 2012. It